(Saghian also has a tendency to avoid press interviews, meaning social media has almost single-handedly propelled his company to fame.) And at Wednesday night’s launch of the Fashion Nova x Cardi Collection, plenty of rich and famous influencers turned out, including Khloe Kardashian, NeNe Leakes, Chanel Iman, Iggy Azalea, and Noah Cyrus. But Fashion Nova, Saghian told Women’s Wear Daily in February, made the accomplishment sans runway shows, traditional advertising, or SEO tricks. Last year, Google reported that Fashion Nova fell into its five most-searched fashion brands, with Gucci, Louis Vuitton, Supreme, and Chanel rounding out the list. The retailer now has nearly 14 million followers on Instagram, making it the most popular fashion brand, by some estimates.
Who me ? JEANS | post shared by Blac Chyna on at 2:32pm PDT Influencers such as Teyana Taylor, Blac Chyna, Christina Milian, and Kylie Jenner are just a few of the long line of celebs who have posted images of themselves on social media wearing the fast-fashion brand - taking Fashion Nova from relative obscurity to massive popularity. Fashion Nova, which retail veteran Richard Saghian started in 2016 in Los Angeles, has become a wildly sought-after brand in recent years thanks largely to Instagram. Yet all 82 pieces sold out in minutes.Īs beloved as Cardi B is, she doesn’t deserve all the credit for the line’s success. Featuring pleather, crushed velvet, and plaid suits inspired by Clueless, a film that everyone seems to be copying lately, the line didn’t go on sale until midnight Pacific time.
Instead, Cardi teamed up with the viral brand Fashion Nova to launch her first clothing collection. But last night, when she made her official foray into fashion, shoes were a non-factor. Cardi B’s ode to Christian Louboutins, “ Bodak Yellow,” was her breakthrough single.
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